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ESTD. 1997

It started with a team of just two – Rob Milner & John Graeme. Two local lads selling 20 hot hatches every month from a 25 car pitch. They bought, sold, cleaned & delivered every car themselves. John came from an automotive finance background and Rob just loved buying and selling cars.

As the years went by, they found a way to squeeze 40 cars onto the forecourt and took on two more members of staff including a full-time valeter – a real luxury.

UK'S Leading prestige, performance
and supercar specialists

Many new customers think Redline is a relatively new business because of the strong growth achieved over the last five years. This has coincided with the rise of the smartphone, the growth in popularity of social media and the increase in the volume and value of Redline’s stock. A coincidence? The digital transformation of the automotive sector has allowed dealers like Redline to reach more customers far more easily and cost-effectively, and this has made a big difference.

As a business, Redline has always preferred to carve their own path rather than follow the herd and they don’t like to rest on their laurels. Over the last few years, they have focussed on buying the very best stock, pricing it correctly and making sure that customers have a really great experience when they enquire or buy #nopressure. Google reviews have been instrumental in giving customers the confidence to buy online and over the phone without ever visiting the dealership.


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