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Audi Q8 concept revealed at Detroit Auto Show

The press release for the Q8 concept is quite a long-winded affair that concentrates mainly on the external design of the vehicle. Translated, it tells us that Audi are taking the battle to the Mercedes-Benz GLE and BMW X6 with a premium Q7-sized, hybrid SUV “coupe”.


The automotive industry is all about filling niches these days as car buyers are given more and more choice and a production Q8 would certainly fill one of the few niches Audi have missed. Slated for a 2018 launch, the platform and much of the technology already exist within the Audi arsenal so we don’t see any reason why it shouldn’t make it to production.

Audi hint at building on their existing virtual cockpit display with a Heads Up Display (HUD) on the windscreen, touch displays and “an intelligent application of augmented reality”.

If you are not sold on the looks of the Mercedes GLE or the BMW X6, then this presents what we think is a very good looking alternative.


This is what Audi had to say about it:

With this model the premium manufacturer is tapping into a new segment for the full-size class – an elegant alternative to the robust presence of a classic sport utility vehicle. The Q8 concept stands for maximum prestige. It combines the spaciousness typical of an SUV with the emotional lines of a coupe. Propulsion is provided by a powerful, yet highly efficient plug-in hybrid with 330 kW of system output and 700 Nm (516.3 lb-ft) of torque. The concept car is the basis for a production model that Audi will launch on the market in 2018.
At 5.02 meters (16.5 ft) long, the Audi Q8 concept is an impressive presence in the full-size class.

Powerful and highly efficient: the drive system
The Audi Q8 concept uses production technologies for the drive system and suspension. Their use in the study demonstrates their importance once again. The plug-in hybrid combines sporty performance with high efficiency. The combustion engine is a 3.0 TFSI producing 245 kW (333 hp) and a maximum of 500 Nm (368.8 lb-ft) of torque. The electric motor generates 100 kW of power and 330 Nm (243.4 lb-ft). Together with a decoupler, it is integrated into the eight-speed tiptronic. The complete system produces 330 kW and 700 Nm (516.3 lb-ft) of torque. The Audi Q8 concept accelerates from 0 to 100 km/h (62.1 mph) in 5.4 seconds on its way to a top speed of 250 km/h (155.3 mph). According to the standard applicable for plug-in hybrids, it consumes just 2.3 liters of fuel (102.3 US mpg) per 100 kilometers (62.1 mi) in the NEDC, corresponding to 53 grams CO2 per km (85.3 g/mi).

The lithium-ion battery located in the rear consists of 104 prismatic cells. With a capacity of 17.9 kWh, it enables an electric range of 60 kilometers (37.3 mi), and the total range with the TFSI engine is up to 1,000 kilometers (621.4 mi). A full charge with 7.2 kW output takes about two and a half hours.



All images courtesy of Audi AG.

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