Top sales performer at Redline in 2019 so far, Jonathon Parker – JP – has only worked in the motor industry for 12 months. We ask him how he has managed to do it.
Q&A with Jonathon Parker.
What was your previous job before you started at Redline?
I was an Accident & Emergency charge nurse for eight years. I come from a medical family.
What made you want to come and work at Redline?
Working in the NHS can be tough and I had lost a bit of my mojo. I took some time off to go travelling and have a think about my future and decided that I need to be 100% dedicated to any career to make it work.
I followed Redline on social media and read about Steven Mahon’s success having come from the hospitality industry. It inspired me to get in touch as I have always loved cars!
I came in, spoke to Dean who I already knew from social media and six weeks later I was working at Redline.
Describe your first four weeks.
Haha. I thought working in A&E was tough but I felt like I had been hit by a bus! I was working more hours than I had done as a nurse.
It was a very steep learning curve – there is lot more to car sales than I imagined, and I also discovered that I didn’t know nearly as much about cars as I thought I did! My product knowledge was definitely not up to the level of the guys here.
What are the best bits of your job?
The variety. We are lucky to stock such a wide range of fantastic vehicles and deal with all sorts of different people. I know it sounds cheesy but I’m also really proud to work for a company like Redline.
And the worst bits?
Managing deliveries and all the associated admin. The hours are also long and you can never really switch off.
What was your first motoring memory?
My dad had two identically specced Audi A6s in different colours and I still don’t know why. Mum went mad when the second car appeared.
What was the first car you ever sold?
A Range Rover – and I never even met the customer!
What is the most expensive car you have sold?
A Ferrari 488 Pista.
If you could own any car, what would it be?
Porsche 991 GT2 RS. Epic.
What sale are you most proud of?
Any sale when the customer comes back and buys another car from me. I love it when people come back! One customer came to pick up his new GT3 and bought his wife a Range Rover while he was picking it up which was a lovely surprise for her.
What makes you good at selling supercars?
My background as a nurse. In that role, you have to treat everyone the same and try not to pre-judge them. I always tell customers that I was a nurse as it helps to break the ice.
Being fresh to the industry also helps as I am genuinely excited about what I sell and in the absence of any sales training I don’t really try to sell – I just help people to buy the car they want and don’t give them any BS.
What have you learned since you’ve been here?
That being in car sales isn’t as easy as everyone thinks.
And finally, JP – would you recommend your job?
If you are prepared for a role which is way more than just 9-5 then absolutely as you can really reap the rewards.
Be honest – does being Number 1 (so far this year) annoy your colleagues?
Yes – it’s great ?!
Well done, JP. We salute you!