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Friday 17 February 2017

Geneva Motorshow 2017: Ten good reasons to go.

We’re in the run up to the 87th Geneva International Motor Show (9-19 March 2017) – one of the world’s premiere automotive events and definitely on the bucket list for any petrolhead. It might sound inaccessible and far away, but that’s a long way from the truth. Here’s what you need to know about it.

Since the demise of the British International Motor Show – the last regular event was in 2004 at the Birmigham NEC with subsequent events in London in 2006 and 2008 before it’s cancellation – British car lovers have had to head abroad for their annual automotive fix.

Admittedly we have the Goodwood Festival of Speed in the UK  to partially satisfy our car show yearnings but for most people it’s  a very long way from home and there is something pleasingly old-school about an indoor car expo.

OK – so the Paris & Detroit shows are older (1898 & 1899) but Geneva is neutral territory where many of the world’s manufacturers choose to show their latest and greatest creations first. It certainly isn’t the biggest which is believe us a good thing. You’ll enjoy the most exciting new cars and technology as well as the weird and the wonderful – some of which you may never have the chance to see again….

Quant EV

Quant EV – when was the last time you saw one of these….


Enjoy the works of tuners such as Mansory…..


Top reasons to attend the Geneva International Motor Show

  1.  You’ll see some of the finest new cars first. Geneva is the show where many manufacturers first reveal their latest supercars and concept cars.
  2. Geneva is really easy to get to. Switzerland is only a short and inexpensive hop from most UK airports so a single overnight trip or even a day trip is easily do-able. If you live north of Birmingham, it’s quicker to get to than Goodwood.
  3. Getting from the airport to the show is even easier. Palexpo where the show is held is less than a 10 minute walk from Arrivals. We’re not joking.
  4. It’s not too big. Some motor shows are so vast you need more than a day and a not inconsiderable amount of energy and commitment to cover them. Not so Geneva.
  5. Skiing. Why not combine a trip to the show with a few days skiing? The slopes are only an hour away and many manufacturers butter up journalists by including some time on Alpine roads and the slopes during their press junkets.
  6. Geneva. It’s a beautiful city (about half the size of Edinburgh) and well worth a visit.
  7. Entry is only 16 CHF ( approximately £13)
  8. Great roads on the doorstep. OK – so you’ll need to keep a close eye on the weather and an even closer eye out for speed cameras and the local police if you plan on exceeding the speed limit but there are some truly awesome roads to enjoy within a few miles of the show. The Swiss are famous for their enthusiasm for catching speeding drivers and even more famous for the size of fines they dish out – don’t say we didn’t warn you.
  9. Cheese & Aliens. If you like cheese and the works of Ridley Scott then pay a trip to Gruyères which is 1h 15mins from Palexpo. Gruyères is the home of the famous cheese and also of the HR Giger museum – Giger won an Oscar for his work on the sets and creature effects in the movie Alien. As you can imagine, his work is best described as surreal so probably a bit scary for small children….
  10. The cars. The 2017 lineup is massive  – here are a few to whet your appetite.


Alpine Vision

Alpine Vision



Eadon Green Black Cuillin

Eadon Green Black Cuillin


Ferrari 812 Superfast

Ferrar 812 Superfast


Lamborghini Huracan Performante

Lamborghini Huracan Performante


Range Rover Velar

RR Velar

McLaren Super Series

McLaren Super Series


Pagani Huayra Roadster


Where it is: Palexpo, Geneva, Switzerland (next to the airport)
When it’s on: 9-19 March 2017 (public days)
Opening times: Monday to Friday 10.00am to 8.00pm, Saturday and Sunday 9.00am to 7.00pm
Ticket costs: Adults CHF 16, children (6 to 16), pensioners and disabled CHF 9
Telephone: +41 22 761 11 11
Official website:


Images courtesy of: Edward Legge/ Alpine/ Eadon Green/ Ferrari/ Car Magazine/ Autocar/ McLaren  Pagani Automobili


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