Ferrari has revealed a new limited series of bespoke cars – the J50 – to commemorate the 50th anniversary of Ferrari in Japan.
The Ferrari J50 is a two-seat, mid-rear-engined roadster with a targa body style evocative of several well-loved Ferrari road cars of the 1970s and 1980s. Created by Ferrari’s Special Projects department and designed by the Ferrari Styling Centre team in Maranello, just 10 examples of the J50 will be built and each one will be tailored specifically to the customer’s requirements.
Based on the 488 Spider, the J50 is powered by a version of the 488’s 3.9-litre twin-turbo V8. The bodywork is all new and the “helmet visor” effect references Ferrari’s open competition barchettas going as far back as the 1950s. The black dividing line is a recurring Ferrari styling cue seen on iconic models such as the GTO, F40 and F50.
The quad taillight design widens the car visually under a high-downforce wing profile. The rear diffuser features an extractor shape inspired by jet engine afterburners and 20” forged rims of unique were crafted specifically for the car. The carbon-fibre hard targa top is divided into two pieces which stow behind the seats.
The result is truly stunning and points to the growing appetite from manufacturers to built bespoke cars for their best clients. Ferrari have built an number of custom supercars recently and it marks a new way in which manufacturers can add exclusivity and desirability in an era when production is at an all time high. The J50 is rarer than an F50, more powerful, capable and reliable – consider how this might affect the future values of the new car over the next two decades, but also how it connects Ferraristi with the great cars of Ferrari’s past. The heritage of manufacturers such as Ferrari has become an integral part of the way they sell their cars.
Save your money on a call to Ferrari of Japan – the cars are all sold already.
Images: Ferrari via Motoring Research.
Redline Specialist Cars are an independent used Ferrari specialist not an official Ferrari dealer.