Redline Specialists Cars have announced a sponsorship deal with talented UK professional cyclist Scott Thwaites. Thwaites, 27, will be riding for Team Dimension Data for Qhubeka in the 2017 Tour de France, it was announced on Monday.
Redline’s well-established sponsorship program focuses on assisting talented Yorkshire athletes across a variety of disciplines including cycling, motorsport, cricket and football. Previous collaborations include sponsoring British racing driver Jon Lancaster in his European Le Mans Series championship-winning year in 2015.
Yorkshireman Thwaites, from Burley in Wharfedale, lives and trains just miles from Redline’s Knaresborough showroom. A former national champion on both mountain and road bikes, he turned professional in 2010 and has enjoyed great success in both domestic and international competition. Having already raced with some of Europe’s biggest teams, he took the step up to the very highest level when it was announced he would be joining elite UCI World Tour outfit Team Dimension Data for Qhubeka in 2017. The squad selected for the 2017 Tour de France boasts some incredible talent including Thwaites, former world champion and Olympic medalist Mark Cavendish (UK) and national champions Steve Cummings (UK) and Edvald Boasson Hagen (NOR).
The initial introduction came through Redline’s existing sponsorship of the successful Harrogate based Prologue Racing Team. Redline will provide Thwaites with a liveried vehicle and will be offering customers a chance to meet and cycle with the World Tour rider at organised events as well as supporting him through their extensive social media reach.
Rob Milner, Managing Director of Redline Specialist Cars says: “We’re really delighted to be working with Scott this season. He operates at the limits of performance – just like the cars that we sell – so we believe there is an excellent synergy there. There is great enthusiasm for cycling and bikes amongst our customers, and it will be fantastic for them to be able to support
and ride with Scott this year. It’s also important for us to support local talent, and Scott fits that bill perfectly. We wish him every success in the Tour.”
Scott Thwaites says: “I’d really like to thank Redline for their sponsorship. As a professional athlete it’s a pleasure to be working with such a professional organisation. This is my debut year on the Tour de France, and as part of a very strong team, so I hope to be able to stamp my mark on the event.”
Redline also see the sponsorship as an opportunity to promote safe, responsible driving. “As a performance car dealer, we have a responsibility to promote road safety. We want our customers to enjoy the roads whether it be on a car or a bike, and through this sponsorship we intend to highlight the importance of treating other road users with courtesy and respect” said Milner.
To download the full press release – click here.
To download images – click here.